Major F1 deal OFFICIALLY confirmed with 'EPIC' announcement

Formula 1 have confirmed a new partnership

Sam Cook Digital Journalist

Sports Journalist who has been covering motorsport since 2023

Wednesday 30 October 2024 05:00

A new partnership for Formula 1 has been revealed in an official announcement.

F1 has continued to gain increasing popularity in recent years, continuing to attract new fans and sponsors alike, with a lot of the increase attributed to Netflix's Drive to Survive.

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The hit Netflix show has been airing on the streaming platform since 2019, bringing a whole new generation of eyes to F1, and allowing the sport to become ever-popular - especially in the United States.

F1's 2024 season is the longest in the sport's history, with 24 races taking place across 21 different countries, including three in the US.

F1 has many global partners that support the sport

F1 joins forces with global brand

AMEX had previously been an Americas partner of the sport, but a new deal has seen it become a global partner, incorporating an expanded partnership across 15 different race locations.

It means that AMEX card members will get access to a plethora of perks and additional activities in locations including Melbourne, Monaco, and Las Vegas.

The brand will also continue in its role as the official partner of the all-female racing series F1 Academy.

F1 chief commercial officer Emily Prazer said on the new deal in a statement: "American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an Official Partner. We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race."

Red Bull Max Verstappen Formula 1 Daniel Ricciardo IndyCar Drive to Survive