Haas reveal new title sponsor and a new look for 2021 - first images

Haas has revealed its new look and a new title sponsor, Uralkali, ahead of the 2021 Formula 1 season.

Uralkali is only the second title sponsor Haas has adopted as the team enters its sixth year in the sport - the other being Rich Energy in 2019.

The company, "one of the world's largest potash fertiliser producers and exporters" has agreed a "multi-year" deal to partner the team. The new white-based livery is inspired by the brand colours of Uralkali and the Russian flag.

The company is run by Dmitry Mazepin, father of 2021 rookie driver Nikita.

Chairman of the Uralkali Haas F1 team, Gene Haas, said: “I’m very pleased to welcome Uralkali to Formula 1 as title partner to Haas F1 Team.

“We look forward to representing their brand throughout the season. It’s an exciting time for the team with Uralkali coming on board and having Mazepin and Mick Schumacher driving for us. It’s definitely a case of all change but I’m hoping that we get back to being in the mix for scoring some points at these races.

"It’s been a tough couple of seasons, but we’ve also got our eye on the bigger picture, in particular 2022 and the implementation of the new regulations.”

After retaining the same driver pairing of Romain Grosjean and Kevin Magnussen for four years, Haas elected to change both its drivers for the forthcoming season with a rookie pairing.

Team principal Guenther Steiner has made no secret of the fact he views the 2022 season as the best opportunity for Haas to progress up the order, with the team set to cease development of its 2021 car before the new campaign begins.

This thinking translates into the driver contracts, with last season’s F2 champion Schumacher and Mazepin signing two-year deals, confirming their position at Haas into the first year of the new regulations in '22.

GPFans has compiled a gallery of images of the American team's new livery.

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