Sky Deutschland agree 'exclusive rights deal' with Formula 1

Formula 1

Sky Deutschland agree 'exclusive rights deal' with Formula 1

Four races will be available on free to air TV

Sam Hall

Monday 22 June 2020 17:37

Sky Deutschland secure a 'long term' deal for exclusive Formula 1 broadcast rights.

The announcement comes just a day after free to air broadcaster RTL confirmed it would not be extending a 30-year relationship with Formula 1.

As pat of the deal, Sky Deutschland will create a Sky Sports F1 channel, much the same as currently exists in the UK, with 24/7 dedicated Formula 1 programming.

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Every session from the weekend will be broadcast live, as will press conferences, with over 800 hours of programming a year.

Formula 1 director of media rights Ian Holmes said: “Formula 1 and Sky have enjoyed a long-standing relationship, working well together to enhance the broadcast offering by providing comprehensive coverage of the sport for our passionate fan base.

"I am delighted that our work together will continue to build and strengthen the impressive quality of Sky’s programming, as well as their digital reach.”

Formula 1 launched F1TV in 2018, and the platform was further developed through 2019. Offering alternate commentary channels and viewing options, it has been confirmed that this service will be made available to subscribers.

"This will be the best motorsports experience ever," said Sky Deutschland CEO Devesh Raj. "We know motorsport fans love the way we produce F1 and our commentators have fans all of their own, but now with the first channel dedicated to F1 content on German TV ever we’ll give fans more F1 content than has ever been seen on German TV before.

"With our unique digital content offering and four races free for everyone every year, we will help introduce millions more people to the joy of F1 and help grow the sports across the motorsport country Germany.

"This exciting new deal shows that Sky is the number one for sports fans in Germany.”

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