Axed F1 star Daniel Ricciardo prompts FURY after controversial announcement

Daniel Ricciardo looks into the distance with a concerned expression — Photo: © IMAGO

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Ricciardo prompts FURY after controversial announcement

Daniel Ricciardo was sacked by VCARB midway through the 2024 season

Sam Cook Digital Journalist

Sports Journalist who has been covering motorsport since 2023

Saturday 21 December 2024 21:57 Updated: 20:41

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Axed Formula 1 star Daniel Ricciardo has come under heavy fire from his fans following a recent social media post.

Ricciardo has been out of F1 since September, when he was axed by VCARB and replaced by Liam Lawson, who has now been promoted up to the main Red Bull team to partner Max Verstappen.

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The news came after a disappointing 2024 season for Ricciardo, who was often outperformed by team-mate Yuki Tsunoda.

Since his sacking, Ricciardo has been linked with a number of moves to different motorsport series, but has instead focused on off-track activities, including trying to grow his Enchante clothing brand.

Daniel Ricciardo was axed by VCARB in 2024

Will Daniel Ricciardo return to the F1 grid?

Ricciardo posts controversial collaboration

A number of promotional posts have been added to Instagram in recent weeks advertising new clothing ranges or new destinations for his growing brand, which was previously named Ric3.

However, Ricciardo's latest release on social media has led to fan outrage, after partnering with controversial American comedian Andrew Schulz.

Ricciardo posted a video which showed Schulz looking around the Australian's new pop-up Enchante store in the US, and joking around with the much-loved F1 legend.

A number of fans were not happy with Ricciardo's choice of company, however, with Schulz having been at the centre of several rows surrounding his controversial comedic content.

"Not the best man to collab with… you may need better adviser on your team," one user commented on the post, while another said: "Buddy I’m begging you and your team to hire one woman. And uh they would’ve advised you against this collab. Love ya but this guy is not the move!"

Another Instagram user reiterated their support for Ricciardo, but warned him of associating himself with Schulz: "I love you @‌danielricciardo but Schultz is a bad dude."

Ricciardo's agent Nick Thimm also came in for some criticism, with one fan suggesting that he should have pulled the collaboration: "@‌nick_thimm get this deleted dude. You're setting your client up big time. There's so much negative PR. Why are you doing this if you want him to be successful? Daniel has such great PR after all that happened this year, don't ruin it for this guy."

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A post shared by Daniel Ricciardo (@danielricciardo)

Written by

Sam Cook - Digital Journalist

Sam Cook is a talented young sports journalist and social media professional who now specialises in Formula 1, having previously worked as a football journalist and a local news reporter for a variety of different brands.

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Max Verstappen Ferrari Christian Horner Daniel Ricciardo Adrian Newey Yuki Tsunoda