Ferrari ends era after striking deal with major rivals

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Ferrari ends era after striking deal with major rivals

Ferrari have announced a split with their brewery sponsor after starting one with their rivals

Cal Gaunt

Sunday 31 December 2023 12:57

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Ferrari have terminated a longstanding F1 partnership following the establishment of a significant agreement with their rivals.

The Prancing Horse have officially parted ways with non-alcoholic beer brand Estrella Galicia 0.0, marking the end of their sponsorship starting next season.

In January 2023, Ferrari announced a new brewery partnership with Asahi Europe & International, which owns Estrella rivals Peroni.

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The collaboration with Estrella began in 2021, coinciding with Carlos Sainz's entry into the Ferrari team. Estrella Galicia not only became a partner of Ferrari but also supported Sainz, commemorating his victories.

These included Sainz's triumphant win in the British Grand Prix in 2022, breaking Red Bull's dominance. In the 2023 season, amidst yet more Red Bull supremacy, Sainz emerged as the sole non-Red Bull driver to claim victory, disrupting the potential of 22 consecutive wins by Max Verstappen and Sergio Perez.

Estrella have been a Ferrari and Carlos Sainz sponsor for three years

Ferrari thanks Estrella

“Three seasons of memories, and a great partnership. Thank you very much," Ferrari wrote on their social media accounts, alongside a video showing Sainz enjoying their beverage after a win.

With this message, Ferrari has bid farewell to Estrella Galicia, whose future may well still remain in Formula 1 in the coming years.

Three seasons of memories, and a great partnership ?

Grazie mille, Estrella ? @EG00 pic.twitter.com/ricDf5peCO
— Scuderia Ferrari (@ScuderiaFerrari) December 29, 2023

The latest rumours indicate ongoing negotiations between the brewery and Aston Martin, which fields Sainz's fellow F1 Spaniard Fernando Alonso in their driver line-up.

However Aston Martin are currently still in collaboration with Peroni and featuring its non-alcoholic beer sponsor, Nastro Azzurro 0.0%.