F1 Las Vegas impact 'four times greater than the Super Bowl' - Domenicali

Las Vegas due to join F1 calendar in 2023 — Photo: © LAT Images

Las Vegas Grand Prix

F1 Las Vegas impact 'four times greater than the Super Bowl' - Domenicali

Las Vegas will join the F1 calendar next year and also hosts the Super Bowl in 2024

Sam Hall

Thursday 12 May 2022 10:25

F1 CEO Stefano Domenicali has revealed the sport's Las Vegas announcement generated "four times more activity" than the city's 2024 Super Bowl announcement.

Last weekend's inaugural Miami Grand Prix confirmed F1's recent surge in popularity in America with packed grandstands of approximately 85,000 fans per day and a record TV viewership Stateside.

The event was the first of two in the country this year with the United States Grand Prix set to take place in October at the Circuit of the Americas in Austin, Texas.

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Next season, Las Vegas will complete a trio of American races on the calendar and in a call with Wall Street investors, Domenicali revealed the impact of the March announcement.

"Looking towards the 2023 season, we announced the debut of the Las Vegas Grand Prix for November 2023," said the F1 CEO.

"This will be a Saturday night race down the iconic strip. We cannot think of a more perfect marriage of speed and glamour.

"Staging a third race in the US demonstrates the huge appeal and growth of our sport here.

"In fact, in the 24 hours following the official announcement Wynn's Las Vegas and Encore resort saw more requests for hotel room reservations than any other one day period in their history.

"We also saw the announcement generate four times more social media activity than the 2024 Vegas Super Bowl announcement."

F1 Las Vegas investment details "later this year"

Liberty Media CEO Greg Maffei has confirmed a $240million land purchase to house the Las Vegas pit and paddock is nearing completion with F1 taking on a promotor role for the event.

Confirming further investment will be made, Domenicali added: "It is precisely these opportunities that lead us to take on the promoter role for this race.

"We believe acting as a promoter will provide us with valuable insight across the globe.

"As Greg mentioned that this will require investment on both the CapEx and OpEx side, and we plan to share more on this later this year."