Mercedes has been commended for 'doing the right thing' in deciding to end its deal with Kingspan just a week after announcing a partnership agreement.
The reported £4million-per-year contract that was only announced last week was due to see Kingspan chair a new sustainability working group for the team and aid with carbon reductions for the future campus.
But following uproar from the public and British politicians, due to Kingspan's links to the Grenfell Tower disaster, Mercedes and the Irish insulation firm have decided to mutually terminate the arrangement.
That has delighted Grenfell United, a group that consists of survivors, the bereaved and members of the wider community, who met with team principal Toto Wolff after the deal was confirmed to provide their point of view.
A statement from Grenfell United naturally expressed pleasure the contract between the two parties had been terminated with immediate effect.
It added: "We met with Toto Wolff and provided him and his team with the facts of Kingspan's involvement in Grenfell, and Mercedes have done the right thing by dissociating themselves from Kingspan.
"This hopefully sends a clear message; that people must be put before profit.
"Most importantly, we would like to thank every single one of you that supported us and continued to push our message out publicly. It clearly shows that things can be achieved through a unified effort.
"We hope this sets a precedent and others will rethink their relationships with the likes of Arconic, Celotex and Rydon [other companies linked to Grenfell] of which the Grenfell Inquiry has uncovered crippling evidence.
"With justice still so far away, it's these small steps that encourage us to keep fighting."