F1 in Chicago? F1 applies for trademark for new US grand prix venue

Lando Norris, Max Verstappen, Charles Leclerc, United States — Photo: © LAT Images

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F1 applies for trademark for new US grand prix venue

Recent speculation has suggested F1 is considering expanding more in the US

Tyler Rowlinson

Sunday 28 January 2024 20:58

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F1’s ambition to expand their American audience has taken yet another turn, with recent trademark applications hinting at a potential grand prix in Chicago.

This follows the success the sport has already had in reaching the United States and has grown significantly more popular.

Netflix’s Drive to Survive and the additions of races in Miami and Las Vegas has fuelled that popularity, with the two cities hosting successful events that go alongside the established United States Grand Prix in Austin.

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Formula One Licensing BV’s recent trademark filings for ‘Grand Prix of Chicago’ and other related names at the United States Patent and Trademark Office have sparked speculation that the sport is potentially exploring the idea of a future F1 race in the city.

Netflix's Drive to Survive has been a huge success in F1's quest to expand into the US

The sport has also introduced recent events in Miami and Las Vegas

Recent applications suggest that Chicago is being considered as another US host

F1 hint at Chicago GP

These applications could be a protective measure and nothing has been officially confirmed by F1, but they do suggest that Chicago is being considered as a new venue.

This move would also match the increased interest in street circuits on the calendar, with Las Vegas and the latest introduction of the Madrid Grand Prix in the future proving that.

The recent filings have ignited discussions amongst fans about the potential race, with F1’s interest in the city being evidently clear despite it not being guaranteed yet.

The contract for Austin’s Circuit of the Americas is due to expire in 2026, which have left fans questioning whether Chicago will be its replacement.

The Las Vegas Grand Prix’s contract runs until 2025, while Miami have a long-term deal on the calendar until 2031.

F1 Drive to Survive