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Norris on the podium in Japan

McLaren F1 star Norris announces 'EXCITING' new partnership

Norris on the podium in Japan — Photo: © LAT Images

McLaren F1 star Norris announces 'EXCITING' new partnership

The McLaren F1 driver announced the news ahead of the 2024 season

Matthew Hobkinson
Lead Editor
F1 Editor & Journalist

Lando Norris has announced the arrival of Will Lenney as a co-owner of his Quadrant gaming and lifestyle brand.

Launched in November 2020, Quadrant produces social media content, has its own merchandise and has an involvement in gaming and esports.

Lenney, better known as WillNE, now joins Norris as a co-owner. The 27-year-old YouTuber boasts more than seven million subscribers across his channels.

READ MORE: F1 Schedule 2024: Full calendar with all you need to know about every grand prix

And Norris was delighted to welcome the internet personality to Quadrant in what he labelled as an exciting announcement for the company.

Lando Norris enjoyed a superb 2023 season for McLaren in F1
Lando Norris enjoyed a superb 2023 season for McLaren in F1
And now the 24-year-old has reason to celebrate away from the track as well
And now the 24-year-old has reason to celebrate away from the track as well

Norris delighted over new partnership

“This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions."

"I am thrilled to have the chance to be a part of the exciting journey that lies ahead with Quadrant,” added Lenney.

“Having been a fan of the brand since its conception, I am confident that we can work together to elevate it to the next level and provide real value to the Quadrant audience."

READ MORE: McLaren F1 car launch 2024: When, and how to watch live

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