What does Ricciardo's 'Stop Being Them' helmet message mean?

Daniel Ricciardio has revealed the true meaning behind the design of his new helmet which was worn for the first time during the Australian Grand Prix, and contrary to belief, the ‘Stop Being Them’ message was not a dig aimed at former employers Red Bull.

When the new helmet, designed by artist Nicolai Sclater, was first seen, it was thought the ‘Them’ section referred to Red Bull, with Ricciardo proclaiming his freedom.

Ricciardo incident shows Melbourne should change - RenaultRead more

Although it is about individualism and freedom, it is not about Red Bull, according to Ricciardo himself.

"It's not targeted at Red Bull, but just having the freedom [with Renault] to do whatever I want, I figured why not go for something crazy and different," the Australian explained.

20 to go. Would love a perfect 21 but will aim for a perfect 20. It’s all good.

— Daniel Ricciardo (@danielricciardo) March 17, 2019

"So, 'Stop Being Them' is basically just encouragement to be yourself and don't follow trends. If you like going a certain way, then be bold and do it."

Ricciardo seems to be enjoying his new-found freedom and the noticeable reduction in promotional activities that were part of his contract with Red Bull.

"What was really nice was I didn't go to an airport for six weeks, I think that was the longest in 10 years that I've been off a plane," he continued.

"I enjoy being outdoors, hanging out with friends and maybe snapping the neck off a couple of beers."

The new helmet didn't bring Ricciardo much luck in his first race with Renault, as he ended up with a DNF result in his home country of Australia.

Related

More F1 news

Latest F1 news

Ferrari F1 star slams new regulations in qualifying rant: 'It's a f***ing joke!'

• 23 minutes ago

F1 News Today: Max Verstappen humiliated as Lewis Hamilton issued FIA warning

• 1 hour ago

FIA take action on out of sorts Lewis Hamilton at Japanese Grand Prix

• 2 hours ago

F1 Qualifying Results: Mercedes on pole as Lewis Hamilton loses out at Japanese Grand Prix

• 3 hours ago

Max Verstappen suffers Red Bull humiliation at Japanese Grand Prix

• 3 hours ago

F1 2026 Japanese Grand Prix weather forecast - latest from Suzuka

• Today 07:02