Mercedes F1 star teases Adidas partnership after 2025 deal confirmed

George Russell, Lewis Hamilton, Mercedes, Brazil, 2024 — Photo: © IMAGO

F1 Off The Track

Mercedes star teases NEW partnership after 2025 deal confirmed

Mercedes recently launched a new partnership following Lewis Hamilton's exit

Kerry Violet F1 News Editor

F1 editor and journalist covering motorsport since 2024.

Saturday 18 January 2025 15:04

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Mercedes Formula 1 star George Russell has teased a new partnership ahead of the 2025 season following Lewis Hamilton's exit from the team.

Russell and compatriot Hamilton raced alongside one another with the Silver Arrows from 2022 until the end of the 2024 season, with the seven-time title holder announcing he would be leaving the team to race for Ferrari in 2025 and beyond.

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Hamilton has now officially made the switch to the Scuderia after bidding an emotional farewell to the team where he secured six of his seven drivers' championships, but Mercedes are now looking ahead to the new season.

Hamilton's former team-mate Russell will now be joined by rookie racer Kimi Antonelli, whose race debut in the pinnacle of motorsport is highly-anticipated.

Kimi Antonelli will hope to get off to a better start in F1 than his debut at Monza last year

2025 will be Mercedes' first season without Lewis Hamilton since 2012

Russell prepares for 2025 Adidas partnership

Following major changes at the team after Hamilton's exit, it is not only the driver lineup which will be getting a makeover for the 2025 season.

The team's previous official clothing and merchandise sponsor, Tommy Hilfiger, will no longer produce items for Mercedes, with the team recently announcing they had struck a new deal with Adidas.

The exit came as no surprise given Hamilton had been a brand ambassador for Tommy Hilfiger and he would no longer be racing for the outfit in 2025.

Instead, Adidas will take over, designing and releasing an entirely new range for the team for the 2025 season.

Keep an eye on the Adidas website for the first collaboration with Mercedes-AMG Petronas F1.

As drivers across the grid ramp up training for the F1 pre-season testing next month, Russell posed in Adidas sportswear on his personal Instagram account, pairing the snap with the caption: Training in my @adidas Excited for the year ahead. Let’s do this."

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A post shared by George Russell (@georgerussell63)

Can't wait for the Adidas drop? Click here to shop official Mercedes merchandise via F1 Fanatics.

Written by

Kerry Violet - F1 News Editor

Having graduated from the University of Sheffield with a 2:1 in Journalism in 2022, Kerry continued her pursuit of finding a full-time position in motorsport through work with the F1 Arcade in London, where she got to meet true fans of the sport and make a live grand prix watch party memorable for them. It was here that she confirmed her dream of combining her background in journalism and love of motorsport, going on to volunteer with the female-led platform Empoword Journalism. Having completed stints as a screen editor and sports editor, Kerry landed her first F1-specific editorial role with GPFans and has thoroughly enjoyed continuing to work closely with the sport ever since. The access GPFans offers Kerry has allowed her to interview big names such as Naomi Schiff and David Coulthard and given her experiences she could only have dreamt of as a young F1 fan.

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Max Verstappen Lewis Hamilton Ferrari Mercedes Aston Martin George Russell