F1 stars BAFFLED by sweeping social media trend

Carlos Sainz, Ferrari, Japan, 2024 — Photo: © IMAGO

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F1 stars BAFFLED by sweeping social media trend

A series of F1 stars have been left confused during a recent social media trend

Sheona Mountford F1 Journalist

Motorsport journalist working in F1 since 2024.

Wednesday 19 June 2024 22:57

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A social media trend has left various F1 stars confused in a series of viral TikTok videos.

F1 is no stranger to iconic social media moments, whether that being George Russell’s F1 intro pose, or Christian Horner telling Toto Wolff to “change your f***ing car”.

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The sport's increase in popularity, driven by the Netflix docu-series Drive to Survive, has seen teams try and engage their new fans by capitalising on social media trends.

Now, their content reflects a younger, more diverse fanbase, with drivers more open to conveying their identity and brand to their audience.

Drive to Survive unleashed the personalities in F1 to a wider fanbase

F1 swept into latest social media trend

The most recent trend to sweep through the F1 world, leaving many drivers’ baffled, is the ‘can you watch my’ trend.

These videos typically begin with the TikToker turning to the camera and saying, “I’ll be right back, can you guys watch my…”

The camera is then angled on the subject whilst still recording, often leaving them confused with some wondering if they are in a live video.

Across the F1 community, creators and family members alike have jumped on this trend.

One video includes the daughter of former Haas team principal, Guenther Steiner, surprising viewers to reveal her father, who looked confused as the camera panned towards him.