Alpine have launched their challenger for the 2024 season, with a slight change in colour scheme populating the Enstone-based team's livery, as well as a second look that will be seen across multiple different race weekends.
With both Esteban Ocon and birthday boy Pierre Gasly (who turned 28 on Wednesday) present, Alpine unveiled their car via a live stream on their YouTube channel, alongside the car that Mick Schumacher will drive in the World Endurance Championship.
The A524 car that they hope can help them make an impression on the top five teams in the constructors' championship features a stronger black and pink emphasis compared to previous years, with the blue colour less prominent.
Alpine also unveiled a second look in a special treat for fans, which will be used at 'more than a few races' according to team principal Bruno Famin, and supposedly features an even stronger pink emphasis, although not quite near the levels of Force India/Racing Point's cars from 2017-2020.
However, Ocon recently started the season off on a rather pessimistic note, when it was revealed by Sky Sports commentator David Croft that he had been told by the French driver that the car was looking 'slow'.
Alpine's new colour scheme
Nevertheless, Alpine hope that their new look can inspire them to better results, having only claimed four podiums since rebranding from the Renault name back in 2021.
The double reveal of the two liveries, however, has left some fans confused, with not too much disparity between the two looks. This is especially the case given the fact that Alpine had teased a full-pink livery across their social media in recent days.
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