Brawn: 'Drive to Survive' is converting non-race fans

Ross Brawn says that the 'Drive to Survive' Netflix documentary benefits Formula 1 more from the new fans it generates than the money it brings in.

'Drive to Survive' gives behind the scenes access that has remained to this point unseen, and Formula 1 motorsports managing director Brawn says that the series is helping to bring in a new audience.

"I think it was really great to show the fans the other side of F1, because most of the fans have only seen what goes on at the track or the interviews at the track," said Brawn.

"Suddenly you see behind the scenes, both at the race tracks and at the factories and the bases the teams operate from. I think it gave people a fascinating insight.

"What we've discovered is it's been very appealing to the non-race fan. In fact it turned them into race fans."

It is not just the championship organisers who are feeling the benefit of the series, but individual race promoters have also registered a spike in interest around their races.

"Some of the promoters in the past season have said they've definitely measured the increase in interest in F1 that has come from the Netflix series," continued Brawn.

"And while Netflix in itself wasn't for us a hugely profitable venture, in terms of giving greater coverage for F1, it's been fantastic. And that's the type of initiative that we're doing, we're looking at taken an holistic view of how we can lift F1."

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