Maybe Rich Energy should can the straight-up bizarre Red Bull trolling
We get it, Rich Energy are the brash and bold bad boys of the energy drinks game. But shouldn't a self-styled "premium brand" have a little more class than this? The company's Twitter account launched into its most recent embarrassing social media spew during qualifying for the Canadian Grand Prix
Of course, Rich Energy want a slice of Red Bull's considerable energy-drink pie, which has brought them to F1 as it attracted Dietrich Mateschitz 15 years ago.
Having tried to buy Force India last year, Rich Energy now adorn the Haas cars as the American team's title sponsor.
Having engaged in some phoney feud with the four-time constructors' champions, Rich Energy's trolling sunk to new depths in Montreal on Saturday as the company celebrated Kevin Magnussen's crash in Q2 as it also stopped Max Verstappen from improving, eliminating the Red Bull driver.
The posts were deleted after an hour of air time, suggesting someone with the keys to the account does indeed have a brain cell.
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.