Aston Martin hand De la Rosa expansive ambassadorial role

Ian Parkes
Thursday 13 October 2022 12:12 - Updated: 12:17

Aston Martin has appointed former F1 driver Pedro de la Rosa to the newly created role of ambassador with the team.

De la Rosa will undertake communications, media, PR, marketing, promotional, commercial and general advisory duties for Aston Martin.

The 51-year-old Spaniard will also consult to the team's new Driver Development Programme, helping to select, train and develop junior talent. De la Rosa, who competed in F1 between 1991 and 2012, racing in 104 grands prix with five teams, said: “I am delighted to be joining Aston Martin as team ambassador.

"I already know many faces within the team, having worked extensively with Fernando Alonso during my time at McLaren and Ferrari, and I look forward to getting to know everyone within the organisation. “I will draw on my experience and expertise to help the team grow and further develop the momentum it has been gathering ahead of the 2023 season, with a particular eye on supporting the marketing and commercial side of the business."

De la Rosa's Alonso links

De la Rosa, who has completed more than 65,000 miles as a test driver, added: "It is clear to me that the potential of AMF1 is huge, and that the appointment of a brilliant roster of new technical leaders and new corporate partners, and next year’s arrival of Fernando, further strengthen the team’s resource and resolve to succeed. “I am looking forward to working with Fernando, my old friend and fellow countryman, as you might expect, and also Lance Stroll, a gifted racer who has won all the junior categories on his way to Formula 1.

"It is the perfect time to be joining the organisation and I will be working hard to make sure that we maximise every opportunity as together we build for an exciting future.”

Krack hails De la Rosa arrival

Aston Martin team principal Mike Krack feels De la Rosa's appointment is another crucial piece of the jigsaw as the team builds its way to the front in F1.

“Aston Martin's appointment of Pedro again underlines our determination to build and strengthen every element of our Formula 1 operation," said Krack.

"Pedro’s role as team ambassador will be central to our efforts to improve the work we do with our partners, engage with media and fans, and launch our new Driver Development Programme. “No one in Formula 1 would deny Pedro’s expertise and experience - they are second to none - and I am confident he will not only deliver for us within the remit of his role but will also find new ways to help us develop and improve in other areas.

"He is a fantastic addition to our team.”