Nico de Jong, CEO of Max Verstappen's online merchandising shop, has said that the brand are 'already thinking about' the Dutchman's retirement from racing.
His current contract runs out in 2028, when he will be 31, and there is no indication as to whether or not he will extend that deal just yet.
Verstappen's F1 future
As a successful businessman, De Jong has said that his team are already assessing their options when it comes to the future of Verstappen.com, and that it will not be the end of the site if he does decide to quit F1.
“What makes this company unique is that it revolves around one person, who will sooner or later stop racing," he told Formule1.nl.
"We now have Verstappen.com Racing, but there is more. You can look at the future in different ways. In any case, it is not our ambition to close the doors here when Max stops racing.
“It is important that we can give a meaningful interpretation to the concept we have. If Verstappen.com Racing soon has its own GT3 racing team, then it is logical that we will join in. But if Max says, I want to continue in fashion, then that is also an option. Or he continues with sim racing or karting centers. Or with an F1 department store, that is also possible.
“Because we know how to play the game in terms of purchasing, sales and marketing. We can do that for one driver, but we could also do that for multiple drivers. In short, the whole game is open, but it is clear that we are already thinking about it.”