Alpine tease new F1 livery as part of its 'Renaulution'

Alpine

Alpine tease new F1 livery as part of its 'Renaulution'

The Renault F1 team has rebranded to Alpine this year

Sam Hall

Thursday 14 January 2021 10:18 Updated: 10:33

The rebranded Alpine Formula 1 team has revealed a "temporary winter livery" as part of Renault Groupe's plans for what it has described as a 'Renaulution'.

The programme will see the French manufacturer restructure its automotive brands, with Alpine to be positioned as the "avant-garde" label ahead of Renault itself, with Dacia the budget option.

As part of the announcement, the Groupe showcased a "temporary winter livery" for the Alpine A521.

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Black for the most part with the French Tricolore at the rear, it is expected the final look will feature a predominantly blue design reflecting the brand colours of Alpine.

"The livery presented today is the first evocation of the Alpine F1 team's new identity," said Alpine design director Antony Villain.

"Some of the structural graphic elements will remain on the racing livery while others will change. The 'oversized' Alpine emblem in a tricolour graphics system is the first clear-cut symbol of the brand's identity in motorsport.

"The blue, white and red refer to the colours of the French and British flags, which is very important to us. Numerous variations on all the motorsport assets are still to come."

The car will be officially launched in February, with Fernando Alonso and Esteban Ocon.

In the announcement, the Renault Groupe declared Alpine as a manufacturer that "will combine Alpine cars, Renault Sport Cars and Renault Sport Racing into a fully-fledged, new lean and smart entity, dedicated to developing exclusive and innovative sportscars".

We are proud to introduce our 2021 #FormulaOne single-seater, the A521, dressed in its temporary winter livery. The black colour is a tribute to the A500 F1 prototype from 1975.

Learn more about #AlpineCars new ambitions revealed today: https://t.co/IY8BgmNw9n pic.twitter.com/qvNlUw34RF
— Alpine F1 Team (@AlpineF1Team) January 14, 2021

The Groupe will use its Formula 1 programme as “the heart of the project” to become a “100 per cent electric” with next-generation electric sports cars being developed alongside Lotus.

Alpine CEO Laurent Rossi explained: “The new Alpine entity takes three brands with separate assets and areas of excellence to turn them into an empowered, fully-fledged business.

"The craftsmanship from our plant in Dieppe, the engineering mastery from our Formula One and Renault Sport teams will shine through our tech-infused, 100% electric line-up, taking the beautiful Alpine name to the future. We’ll be on the tracks and on the roads, authentic and high-tech, disruptive & passionate”