Haas have been left counting the loss after a mid-season split with then title sponsor Rich Energy has significantly reduced the team's operating budget for 2020.
Sponsors come and go frequently in Formula One. This can be clearly evidenced from the ever changing liveries seen on the grid. McLaren famously with the iconic Marlboro livery before changing to the grey and red of West.
Williams, as an independent team, have also always run in the colours of a title sponsor. Rothmans, Winfield, BMW, Martini and, in 2019, ROKiT, are just examples from the past three decades.
Haas entered F1 without a title sponsor in 2016 without a title sponsor and ran that way until 2019 The injection of cash from having a big name sponsor was expected to push the team nearer to the front of the pack but instead, the exact opposite happened.
Tyre problems plagued the U.S. based team's year and team boss Guenther Steiner knows that this cannot happen again.
Commenting on the lack of a title sponsor for 2020, Steiner added that the step backwards could prove to once again unify the team.
“It’s a big loss, but we need to move forward and find new solutions, and be more efficient than ever,” he said. “I think the team has worked well and made good progress. We are better prepared for 2020.
“We are on schedule for the winter tests and at the moment there are no worries. I am very confident of going back to where we were in 2018.”
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