Netflix has emerged as a potential bidder for Formula 1 broadcasting rights in the United States as the battle to host the sport intensifies.
Current US rights holder ESPN's deal expires at the end of the season, with Liberty Media now reportedly looking to land a deal in the region of $100million annually.
ESPN's initial bid of $70m has been rejected as the publisher faces stiff competition from other players in the market, including NBCUniversal and Amazon.
Netflix is looking to capitalise on the success of its 'Drive to Survive' docu-series, which has reinvigorated interest in F1 by providing an off-track perspective on the drivers and constructors.
Netflix, however, has no prior history in the live sports market but given its deep existing connection with F1, there may now be an opportunity for it to move into that space for the first time.
In contrast, Amazon has been hosting live sport for the last few years, showing regular tennis events in the UK from the ATP tour, as well as two full rounds of Premier League action exclusively aired on Prime.
Disney, meanwhile, which owns ESPN, is looking at long-term plays in which to secure sports broadcasting rights.
Amazon has not been as directly linked with F1 broadcasting rights as some of the other providers but that has not stopped it in the past - Premier League rights in the UK, for example, were secured in a surprise bid near the end of the tender process.
It is also a logical fit for a company which had some teething problems with its streaming at the outset, but whose service has dramatically improved since.
Its size means a bid for F1 would not pose a significant financial risk.
NBC has history in F1, previously showing races free-to-air on its main sports channel. Given that background, returning to the sport is something on its agenda and it would be no surprise to see it front up a serious bid.
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