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Red Bull promise "launch like no other"

Red Bull promise "launch like no other"

F1 News

Red Bull promise "launch like no other"

Red Bull promise "launch like no other"
GPFans Staff

Red Bull has promised a "launch like no other" when it unveils its 2022 challenger as the team's fans are to play a key role in the reveal of Max Verstappen's title-defending RB18.

In confirming a February 9 date, Red Bull has become the first team to take the covers off this year's car, now a day ahead of Aston Martin.

The team, though, is lining up an immersive, interactive experience for its fans as up to 5,000 are set to be involved.

"Red Bull Racing has always sought to break the mould and this year we continue to push the boundaries by disrupting the traditional car launch," read a team statement.

"This season Red Bull Racing will let their fans curate and host the story of the 2022 season launch, on their own social channels.

"In a season of change, we are giving the wheel to the people that matter. Red Bull Racing are putting fans at the heart of the virtual RB18 unveiling.

"Together with Christian [Horner], Max, Checo [Perez] and the wider team, up to 5,000 fans will broadcast the launch on Wednesday 9 February.

"Via 'The Paddock', Red Bull Racing’s digital loyalty platform, fans were given the opportunity to host the 2022 season launch on their social channels, to deliver a multi-channel fan-first experience.

"Red Bull Racing has always been at the cutting edge of technological innovation on track, now the team are bringing the same ethos to their marketing approach away from the circuit, as we become the first Formula 1 team to launch a car in this new generation."

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