
Steiner pinpoints VITAL change that rocket-launched F1's popularity
Steiner pinpoints VITAL change that rocket-launched F1's popularity

Haas team principal Guenther Steiner is stunned by how much Formula 1 has grown as a sport in the past five years – but is certain he knows exactly why.
Steiner's team are preparing to celebrate their 150th race in the sport at this weekend's Monaco Grand Prix, after debuting in 2016.
Since then, F1 has undergone radical changes in which American media company Liberty Media have become owners of the sport and the 'Drive to Survive' Netflix docuseries has been released to acclaim, where Steiner has gained a cult following among fans.
Viewing figures have continued to climb in that time while more tickets are being sold to race-going fans, and the Italian says he did not expect to see such a trajectory.
"Look at Formula 1 now. Would we have thought five years ago that it would be on a hype like this at the moment? I would almost say no," he told Natalie Pinkham and Tom Clarkson on the F1 Nation podcast.
"I think very few people could have predicted what would happen to Formula 1 in the last three to five years."
READ MORE: Who is Natalie Pinkham? All you need to know about the Sky F1 star
Steiner full of praise for F1 development
F1 has undergone a big transformation recently in order to secure a wider demographic of fans, with younger viewers prioritised.
The Netflix series has been an unqualified success and praised for offering more accessibility to a sport that had previously being accused of being aloof towards fans.
Formula 1 CEO Stefano Domenicali recently revealed some hugely promising statistics on the make-up of fans with more women and younger people tuning in.
READ MORE: A whole new era of F1: MIND-BLOWING stats reveal new truth about sport's fans

When asked to explain his opinion on why the sport has boomed so much, Steiner believes the change of ownership when Liberty Media took over, was the key driver.
He added: "Drive to Survive was not the only thing but it helped. There were a lot of things coming together in my opinion.
"I think the biggest change was getting someone from the outside (Liberty Media) to have a look at it. Having a fresh view on it made a lot of things happen. A lot of small things which then propelled it to the popularity achieved."
READ MORE: Who is Guenther Steiner? Haas chief and ‘Drive to Survive’ sensation
Related news

Haas F1 boss Steiner set to produce new CBS-backed comedy

Steiner fires back at declining US F1 audiences claims

F1 chief left 'scratching his head' ahead of Qatar GP return

Steiner admits Haas are 'interested' in F1 partnership with rivals
Most read

F1 champion claims Wolff has 'lost his marbles' as McLaren star makes 'girlfriend' admission - GPFans F1 Recap

Surprise F1 name tipped to partner Verstappen at Red Bull

McLaren star makes startling 'girlfriend' admission

F1 News Today: Wolff brutally plays down huge Mercedes decision as Perez raises alarm over employee welfare

F1 News Today: Verstappen makes Ricciardo accusation as Horner issues worrying Mercedes verdict
F1 Standings

Drivers
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Nyck De Vries
- Liam Lawson
- Daniel Ricciardo
- Yuki Tsunoda
Races
-
Gulf Air Grand Prix of Bahrain 2023
-
Saudi Arabian Grand Prix 2023
-
Grand Prix of Australia 2023
-
Grand Prix of China 2023
-
Grand Prix of Azerbaijan 2023
-
Miami Grand Prix 2023
-
Qatar Airways Gran Premio Del Made In Italy E Dell'emilia Romagna 2023
-
Grand Prix of Monaco 2023
-
AWS Gran Premio de España 2023
-
Grand Prix du Canada 2023
-
Grand Prix of Austria 2023
-
Aramco Grand Prix of Great Britain 2023
-
Grand Prix of Hungary 2023
-
Grand Prix of Belgium 2023
-
Heineken Dutch Grand Prix 2023
-
Grand Prix of Italy 2023
-
Grand Prix of Singapore 2023
-
Grand Prix of Japan 2023
-
Qatar Grand Prix 2023
-
Grand Prix of the United States 2023
-
Gran Premio de la Ciudad de Mexico 2023
-
Rolex Grande Prêmio de São Paulo 2023
-
Heineken Silver Las Vegas Grand Prix 2023
-
Grand Prix of Abu Dhabi 2023
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media

7007 CD, Doetinchem, Netherlands
+31645516860