New Lewis Hamilton merch drops for Japanese GP... but it's not cheap!

Lewis Hamilton

New Hamilton merch drops for Japanese GP... but it's not cheap!

Lewis Hamilton's latest collection has been unveiled

Sheona Mountford F1 Journalist

Motorsport journalist working in F1 since 2024.

Wednesday 2 April 2025 22:58

Lewis Hamilton has recently shared his new +44 merchandise on social media, but as fans clamour to purchase his latest release ahead of the Japanese Grand Prix, they may be startled by the pricing.

Hamilton’s +44 brand periodically releases themed collections, usually for a particular grand prix weekend but always containing streetwear essentials, such as zip-up hoodies, tees and accessories - with his most recent drop including a skatedeck.

According to +44’s website a percentage of the proceeds are donated to Mission 44, which is a charity focused on building a more inclusive education system and supporting progression into STEM careers for those from underrepresented backgrounds.

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Hamilton's recent 'Sorayama' collection is limited edition, and the pricing certainly reflects its exclusivity with a simple hoodie costing more than £100.

Hamilton drops 'Sorayama' collection for Japanese GP

The Hajime Sorayama Horse Power Hoodie, for example, costs £128, and the Hajime Sorayama Race Jacket, decorated with a British flag and Lewis Hamilton's name, costs £236.

The cheaper products from Hamilton’s recent 'Sorayama' collection includes a towel priced at £24, and a keychain which is also £24.

If Hamilton’s latest collection appears unaffordable, it is nothing on McLaren’s collaboration with designer brand Reiss, whose championship biker jacket is priced at £1,298.

Lando Norris and Oscar Piastri can also be seen modelling McLaren’s £198 embroidered team fleece on Reiss’ website, where a pair of drawstring joggers costs £128.

Of course F1 teams linking up with luxury brands is nothing new, but when an official team t-shirt costs in the region of £65 upwards, are some fans being priced out when it comes to representing their favourite teams and drivers?

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Written by

Sheona Mountford - F1 Journalist

Sheona Mountford is a motorsport journalist specialising in F1. As a writer and contributor, she covers a wide range of motorsport series from F1 to F1 Academy, responsible for breaking news, live race coverage and in depth analysis of the sport and the culture around it.

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Lewis Hamilton McLaren Japanese Grand Prix Mission 44