The 58-year-old had been the only team principal in Haas' history until last week, when he was officially replaced by Ayao Komatsu.
Steiner: Fame wasn't important to me
Steiner was asked at the Autosport International Show whether Drive to Survive had anything to do with Gene Haas' decision not to renew his contract (per Speedweek), and the former Red Bull technical director didn't confirm or deny the idea.
“Perhaps that played a role, but the fact is - Haas benefited enormously from this popularity. This made contact with donors such as MoneyGram possible.
"It was never about becoming famous for me. The people who know me know that it's not that important to me. I didn't get up in the morning thinking about becoming famous. I got up to go to work."
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.