Ricciardo: Drive to Survive responsible for F1 'blowing up' in US
Ricciardo: Drive to Survive responsible for F1 'blowing up' in US
Daniel Ricciardo has attributed the huge success of TV show Drive to Survive as the driving force behind the 'explosion' of Formula 1 in the United States.
Interest in F1 in the US market has grown considerably since Liberty Media agreed their takeover in 2016.
A second US-based race held in Miami was added in 2022, and the teams head to Las Vegas for the first time in 2023, making it three US races in total on the calendar, including their regular trip to Austin.
Drive to Survive - which airs on Netflix and is now into its fifth season - has attracted an entirely new audience to the sport with its faux-documentary style and the manner in which it takes fans closer to the action.
And Ricciardo, speaking to US talk show host Stephen Colbert, believes that the rise in interest in F1 is largely down to the audience that the show has been able to capture.
He said: "I think it's the Drive to Survive series on Netflix kind of blowing up. I think that's put it on the map worldwide.
"They're about to go into season five which is pretty wild. I think there are parts of the world where it's always been big, like [in] Europe Formula 1 has always existed, for many, many, many years and there's always been like a core following there.
"I feel it was inevitable to blow up here because you do sports so well, and it was just, I would say, a matter of time, but I feel like it accelerated through this Drive To Survive show now."
READ MORE: February 2023: Key dates for your diary
Related
Change your timezone:
Latest News
Ferrari show off new-look drivers following HUGE announcement
- 7 minutes ago
McLaren leading fight for HUGE cash injection
- 1 hour ago
Newey set to announce STUNNING Red Bull departure
- Today 17:57
Newey Red Bull exit wish CONFIRMED as F1 guru's reasons revealed
- 2 hours ago
F1 legend reveals 'FLOOD' of death threats after controversial decision
- 3 hours ago
Adrian Newey: The life and career of Red Bull's departing genius
- 3 hours ago
Related news
Horner reveals 'unhuman' Verstappen secret
Red Bull already sending parts to F1 race MONTHS away
Schumacher reveals what F1 pundits are NOT allowed to say about Red Bull
F1 team 'set to announce MEGA signing' in major Red Bull challenge
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860