Daniel Ricciardo has attributed the huge success of TV show Drive to Survive as the driving force behind the 'explosion' of Formula 1 in the United States.
Interest in F1 in the US market has grown considerably since Liberty Media agreed their takeover in 2016.
A second US-based race held in Miami was added in 2022, and the teams head to Las Vegas for the first time in 2023, making it three US races in total on the calendar, including their regular trip to Austin.
Drive to Survive - which airs on Netflix and is now into its fifth season - has attracted an entirely new audience to the sport with its faux-documentary style and the manner in which it takes fans closer to the action.
And Ricciardo, speaking to US talk show host Stephen Colbert, believes that the rise in interest in F1 is largely down to the audience that the show has been able to capture.
He said: "I think it's the Drive to Survive series on Netflix kind of blowing up. I think that's put it on the map worldwide.
"They're about to go into season five which is pretty wild. I think there are parts of the world where it's always been big, like [in] Europe Formula 1 has always existed, for many, many, many years and there's always been like a core following there.
"I feel it was inevitable to blow up here because you do sports so well, and it was just, I would say, a matter of time, but I feel like it accelerated through this Drive To Survive show now."
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.