Norris to play "key role" in new McLaren in-game collaboration
Norris to play "key role" in new McLaren in-game collaboration
McLaren has announced a new partnership with video game developer and publisher Garena, with driver Lando Norris set to play a "key role" in the new partnership.
Norris was one of a number of drivers to demonstrate his love of online gaming and sim racing in the lockdown before last year's Formula 1 season began in July.
Entering into a partnership with Garena, the company that most recently published the 'Call of Duty' and 'FIFA' mobile games, McLaren announced the deal would see an "upcoming in-game collaboration".
Mark Waller, the chief commercial officer of McLaren Racing, said: “2020 was a year that brought gaming to the forefront for many around the world.
"Both McLaren and Garena have a track record of creating engaging content for the gaming community.
"We are delighted to be working together to further our gaming capabilities and provide captivating content for our fan base around the world.”
Confirming "the partnership is set to come to life for players towards the middle of 2021" McLaren teased "further details will be shared in the coming months".
Vice president, strategic partnerships of Garena, Jason Ng added: “McLaren is one of the most successful sports brands in motorsport. We are glad to be able to work with some of the best minds in the industry through this partnership.”
Related
Change your timezone:
Latest News
F1 News Today: Verstappen delivers MAJOR Newey warning as Hamilton hints at Ferrari swoop
- 7 minutes ago
F1 decision announced regarding points system change
- 20 minutes ago
Verstappen sent Horner CLEAR message before Newey bombshell
- 1 hour ago
Horner admits Red Bull star may NEVER return to team
- 2 hours ago
F1 team OFFICIALLY confirms signing of new lead driver
- 3 hours ago
Newey Red Bull EXIT date revealed as F1 star confirmed at new team - GPFans F1 Recap
- Yesterday 23:57
Related news
McLaren leading fight for HUGE cash injection
McLaren boss explains why FIA REVERSED Norris F1 penalty
Young F1 star set to make McLaren debut in injury replacement
McLaren driver opens F1 'school' with stars among SHOCK first students
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860