Hamilton took a record-breaking victory to send the Silverstone crowd happy. However, those watching around the country had choices to make as the race clashed with two other major sporting events: the Wimbledon men's singles final between Roger Federer and Novak Djokovic, as well as the men's Cricket World Cup final between England and New Zealand.
Hamilton had warned that F1 could lose out when speaking before the race.
"What I don't understand is why the organisers put the race on the same day as all these other big events, like Wimbledon," Hamilton said.
The results will throw further scrutiny on the scheduling of the British GP, which has clashed with Wimbledon's final day in three of the last four years, while F1's disappearance back behind Sky Sports' paywall for the remainder of the season now may prevent newfound fans from maintaining their excitement for the German GP in two weeks' time.
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