'Pathetic', 'Brand damage' & 'Just sh*t' - F1's Chicago fan festival sounds like a disaster
Minimal action from the cars on show, rip-off prices for food, little extra entertainment and not a single thread of merchandise. It's fair to say that Formula 1's fan festival in Chicago on Saturday could have gone a fair bit better.
Liberty Media have introduced more and more live events to complement the F1 calendar in recent years, with a particular focus on growing the sport's popularity in America.
However, in an event coinciding with qualifying for the Canadian Grand Prix, it seems things went badly wrong.
Here are the views from those on the ground in Chicago.
Hey @F1, this fan fest in Chicago is pathetic. Embarrassing. Brand damage.
I missed qualifying, but made it to F1 Chicago Festival in time to see all the cars do “laps”. Some neat ones, but overall just an ok event. No glitz, glamor, or much else. Not even a t-shirt vendor. Wanted to buy my dad one. Oh well.
@F1 festival Chicago was absolute bust. First the F1 cars broke & were replaced with street cars. Then to top it off security took a banner out of my hands after the track workers gave it too me... #F1Festival
@F1 Chicago F1 festival is just shit. 6 cars, food trucks out of food, a DJ, 3 racing video game simulations with a 2 hour line wait, 0 merchandise. ZERO MERCHANDISE, the merchandise stand never received their delivery.
Pretty disappointed in this @F1 fan fest in #Chicago. Absolutely zero merchandise which is just an odd decision, hardly any food, 2 hour wait to play a video game and the "modern" car is from 2009. Pleased to see the large crowds who came out though. #F1FanFest#F1
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