Welcome to GPFans

CHOOSE YOUR COUNTRY

  • NL
  • GB
  • FR
  • ES-MX
  • GB
Drive to Survive assist hailed after new US F1 broadcast deal confirmed
WK2022
Hamilton steps up at Mercedes as Ferrari line up Binotto replacement - GPFans F1 Recap
Mercedes pinpoint W13 early warning signs
Bottas issues verdict on maiden Alfa Romeo campaign
Albon uncovers challenge in quest for Williams fix
3
FIA close Mercedes front wing loophole
F1 circuits - How long are their contracts with F1?
1
Schumacher reacts to Ecclestone "forget F1" advice
Ferrari reason for stunted development revealed
24
F1 LIVE - Vettel crowned 'King' in F1 fan vote
2
Dutch Grand Prix: Has F1 got Zandvoort extension right?
Silverstone changes bring fans closer to F1 action
1
Verstappen delivers damning F1 sprint verdict
1
Ferrari set to confirm Vasseur as new team principal
F1 confirm new deal for Dutch Grand Prix
Drive to Survive assist hailed after new US F1 broadcast deal confirmed

Drive to Survive assist hailed after new US F1 broadcast deal confirmed

F1 News

Drive to Survive assist hailed after new US F1 broadcast deal confirmed

Drive to Survive assist hailed after new US F1 broadcast deal confirmed

ESPN president, programming and original content, Burke Magnus has hailed the "off-channel" assist from Netflix in boosting F1 viewership figures in the United States.

The Disney-owned network announced on Saturday that it has secured a new three-year broadcasting deal with the sport, building on the rapid growth in popularity that has seen Miami and Las Vegas added to the calendar.

Netflix docu-series Drive to Survive has often been credited as a key factor for this spike in interest with a large focus placed on the personalities involved and rivalries within the paddock.

READ: Wolff reveals Red Bull 'pride' in Mateschitz tribute

ESPN's viewing figures have doubled since regaining the US broadcasting rights in 2018, and asked what he puts this down to, Magnus said: “I think it’s a combination of things.

"Five years ago, when we got back into this, it was made clear that the US was a priority market for F1 to grow its fanbase. We didn’t expect to get back in, so we had a little bit of a lift to try to clear the best broadcast window we could on the highest platforms that we could, but slowly, over time, we’ve been able to push in that regard.

“So [we have] more races on ABC, more races on ESPN, coverage of practice and qualifying.

“Obviously, having Drive to Survive on Netflix, it helped as well to build new fans in a different way.

“By the way, I’m all for this sort of off-channel marketing for us. I don’t mind when someone is pushing the stories and the personalities and getting people invested in Formula 1, because in this country, you have to turn over to our networks to watch the actual races, which is why we are all here."

Ontdek het op Google Play