F1 not 'diluting' American market with Las Vegas race

Las Vegas Grand Prix

F1 not 'diluting' American market with Las Vegas race

Las Vegas will be the third US race on the calendar

Ian Parkes & Ewan Gale

Sunday 3 April 2022 08:00

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F1 CEO Stefano Domenicali has insisted the Las Vegas Grand Prix will not 'dilute' the US market when joining the calendar next year.

The event will take place over Thanksgiving weekend in the United States next November, adding to races in Austin and Miami.

Cynicism over the event in the aftermath of the announcement centred around the US being given a third grand prix but on whether the market was becoming overcrowded, Domenicali said: "There's no dilution. It's added value for everyone.

"We are hitting the different targets in terms of demographic, in terms of location.

"As I said, the beauty of the growth of our sport in this country is that we are hitting a lot of the younger generation who are starting to be thrilled by our sport.

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"You will see the drivers, very young, and they have the responsibility of sharing through their social channels the responsibility of who they are, promoting our sport, and through them, I think there will be a great connection to develop our sport in the right dimension and with the right values."

Liberty Media CEO Greg Maffei has insisted the event has a worldwide appeal, explaining: "One of the things that's unique about Formula 1, maybe not unique but certainly special, is that when you see, as Stefano pointed out, the audience that shows up in Miami, will be a global audience.

"The audience that shows up in Austin already is a global audience, and I'm absolutely positive that the audience that shows up in Las Vegas will be a global audience.

"It's not just going to be the US audience."