Aston Martin chief technical officer Andrew Green has joked the team is "beyond doing livery launches" after launching its true 2022 machinery instead of taking a "smoke and mirrors" approach.
Four teams have launched cars for the new era already but the reveals from both Haas and Red Bull have been widely viewed as more of a livery unveiling than the uncovering of a true car.
For the latter, this is especially true with the RB18 shown in the online broadcast unmistakably a repainted version of the 2022 show car revealed by F1 last year at Silverstone.
Aston Martin, then Racing Point, tried a similar trick in 2019 as it revealed one car on launch day before driving out of the garage at pre-season testing with the 'Pink Mercedes'.
Asked why the team had elected for a straight launch this time rather than using "smoke and mirrors" to confuse its rivals, Green joked: "Because we are an honest bunch! We are not trying to deceive."
He added: "We had a car available. We didn't want to do a livery launch, we are beyond doing livery launches this year, we wanted to do the real thing.
"That was the answer to the question. I think we will see different approaches initially.
I think there are a lot of different ways of approaching the project with the '22 regulations and I think you will see a few variations, but I don't think it will be long before we are all aligned in terms of the big, visual aspects of the car."
For the coming season, Aston Martin will again purchase a number of components from power unit supplier Mercedes.
Asked to confirm the transferable components it has taken, Green answered: "It is similar to what we have done in previous years, so it is gearbox and rear suspension."