close global

Welcome to GPFans

CHOOSE YOUR COUNTRY

  • NL
  • GB
  • GB

Are you a F1 Fan? Follow GP Fans

Edition

NL GB IT ES-MX US
Max Verstappen

Verstappen enters into exclusive partnership with new F1 provider

Max Verstappen — Photo: © LAT Images

Verstappen enters into exclusive partnership with new F1 provider

Red Bull driver has agreed a multi-year content and endorsement deal

GPFans Staff
Google Make us your Google favorite

F1 champion Max Verstappen has agreed to a multi-year content and endorsement deal with the Netherlands' new F1 streaming service from this season.

The partnership with Viaplay will see Verstappen provide exclusive insights into F1 and his life in the sport via unique documentary programming.

Viaplay, owned by the Nordic Entertainment [Nent] Group, has taken up the rights to screen F1 in the Netherlands over the next three years through to 2024.

Verstappen will also serve as a Viaplay ambassador in markets in which the service holds broadcast rights to show F1, while father Jos will join the broadcaster's team of F1 analysts.

Looking forward to the deal, Verstappen said: “It will be great to work with Viaplay’s professional on-site reporters like David Coulthard, Mika Häkkinen and Tom Kristensen. I’m sure their experience as former top drivers will be a great asset.”

Peter Nørrelund, Nent Group chief sports officer, added: “Partnering with Max shows the strength of our commitment to Formula 1.

“Viaplay covers this fantastic sport in a way that is simply not available anywhere else, with the very best studios, driver access and on-air talents like Mika, David and Tom Kristensen.

"Adding exclusive content from Max will take viewers inside the fastest show on Earth like never before.”

Related

More F1 news

Latest F1 news

F1 2026 Belgian Grand Prix weather forecast - latest from Spa

F1 2026 Belgian Grand Prix weather forecast - latest from Spa

  • 17 minutes ago
Max Verstappen’s Abu Dhabi 2021 team radio reveals sad truth about Red Bull exit

Max Verstappen’s Abu Dhabi 2021 team radio reveals sad truth about Red Bull exit

  • 1 hour ago
Max Verstappen to McLaren: What we know as F1 star set for press conference today

Max Verstappen to McLaren: What we know as F1 star set for press conference today

  • 3 hours ago
F1 Silly Season: Max Verstappen, McLaren and every driver move tracked

F1 Silly Season: Max Verstappen, McLaren and every driver move tracked

  • 3 hours ago
Aston Martin risk 'world of pain' as F1 insiders highlight the dangers of Newey plan

Aston Martin risk 'world of pain' as F1 insiders highlight the dangers of Newey plan

  • Today 09:50
The $215m F1 arms race that could give Lewis Hamilton world title number 8

The $215m F1 arms race that could give Lewis Hamilton world title number 8

  • Today 08:57

Just in

13:55
F1 2026 Belgian Grand Prix weather forecast - latest from Spa
12:27
Max Verstappen’s Abu Dhabi 2021 team radio reveals sad truth about Red Bull exit
10:57
Max Verstappen to McLaren: What we know as F1 star set for press conference today
10:30
F1 Silly Season: Max Verstappen, McLaren and every driver move tracked
09:50
Aston Martin risk 'world of pain' as F1 insiders highlight the dangers of Newey plan
F1 news

Recommended by the editors

F1 2026 Belgian Grand Prix weather forecast - latest from Spa Belgian Grand Prix

F1 2026 Belgian Grand Prix weather forecast - latest from Spa

17 minutes ago
Max Verstappen’s Abu Dhabi 2021 team radio reveals sad truth about Red Bull exit Max Verstappen

Max Verstappen’s Abu Dhabi 2021 team radio reveals sad truth about Red Bull exit

1 hour ago
F1 Silly Season: Max Verstappen, McLaren and every driver move tracked F1 Silly Season

F1 Silly Season: Max Verstappen, McLaren and every driver move tracked

3 hours ago
The $215m F1 arms race that could give Lewis Hamilton world title number 8 Ferrari vs Mercedes

The $215m F1 arms race that could give Lewis Hamilton world title number 8

Today 08:57
Ontdek het op Google Play
x