Aston Martin announces Cognizant as new F1 title sponsor

Aston Martin

Aston Martin announces Cognizant as new F1 title sponsor

Racing Point has rebranded to Aston Martin for the 2021 season

Sam Hall

Thursday 7 January 2021 15:29 Updated: 15:40

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Aston Martin has signed a deal with IT company Cognizant to replace BWT as the team's title sponsor on a multi-year deal.

As Racing Point and Force India, the team has raced in the pink of BWT for four years but Thursday's news means the distinctive livery is no more.

A new look livery, widely expected to feature predominantly British racing green, will be launched in March at Aston Martin’s global HQ in Gaydon.

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"The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport," said Lawrence Stroll, chairman of the Aston Martin Cognizant Formula 1 Team.

"Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team.

"I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.”

Partnering on a multi-year deal, Cognizant will not be an invisible title sponsor but will work behind the scenes as a "true digital transformation with a real purpose" and will "empower the team with the best IT infrastructure and software solutions on the market".

Brian Humphries, CEO of Cognizant, added: “We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One Team.

"Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences.

"We’re excited by the promise of this deep and mutually beneficial partnership.”