Minimal action from the cars on show, rip-off prices for food, little extra entertainment and not a single thread of merchandise. It's fair to say that Formula 1's fan festival in Chicago on Saturday could have gone a fair bit better.
Liberty Media have introduced more and more live events to complement the F1 calendar in recent years, with a particular focus on growing the sport's popularity in America.
However, in an event coinciding with qualifying for the Canadian Grand Prix, it seems things went badly wrong.
Here are the views from those on the ground in Chicago.