Alfa Romeo put a lot of effort into the launch of the C43 – only to see plans for an epic launch go awry almost from the outset due to a hitch with the live broadcast which saw the team leak its own car.
Eagle eyes were not required to see leaked images of the car projected on a screen to viewers back home of what the car would look like before the covers had even been taken off.
It constitutes a somewhat inauspicious start to the year for the Switzerland-based team and there was a huge reaction on social media to the mistake.
READ MORE: Embarrassing launch gaffe as Alfa Romeo leak their own car
Reactions from fans varied from bemusement and confusion to outright schadenfreude, laughing at Alfa Romeo's expense.
Top social media reaction to Alfa Romeo blunder