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Aston Martin retain BWT branding

Aston Martin retain BWT branding

News

Aston Martin retain BWT branding

Aston Martin retain BWT branding

Aston Martin has confirmed it has signed a new partnership agreement with BWT - which will include 'subtle accents' of pink branding.

BWT, an Austrian manufacturing company of water treatment systems, joined the team as title sponsor when it was then known as Force India in 2017, retaining its association with the team through its Racing Point guise of the last two years.

The partnership led to the introduction of a bright pink livery, with the cars becoming renowned as the 'pink panthers'.

Following the team rebranding again as Aston Martin from this year, it is understood BWT had attempted to then partner with either Haas or Williams.

But the company has now agreed a new deal with Aston Martin, with the team stating that "subtle BWT brand accents as well as BWT brand logos will remain a feature of the all-new Aston Martin Cognizant Formula One Team livery".

Team principal and CEO Otmar Szafnauer said: “Our friends at BWT have been loyal supporters of this team and I am delighted they have chosen to be a partner of Aston Martin.

"BWT will support our efforts to become more sustainable in all areas of the business, but especially in our trackside operations – a goal that marries up with Formula One’s own sustainability objectives.

"This is a strong and historic partnership entering an important new era, and we are all excited to see what we can achieve together.”

BWT CEO Andreas Weißenbacher added: “I am proud to continue supporting this wonderful team of people and to start a new chapter with Aston Martin’s return to Formula One.

"Having seen the team enjoy such a strong 2020 season, we believe the years ahead are full of great promise and we want to continue supporting this team’s journey towards the front of the grid.

"As well as success on the track, we will work with Aston Martin to achieve its objectives away from the track by becoming more sustainable.

"It means continuing the work from last year to cut down the use of disposable bottles at the track, minimise plastic waste and facilitate the local treatment and consumption of water.

"Additionally, we are looking forward to starting cooperation with more people in the F1 community who are also convinced of our mission to fight for a plastic-free planet and who are ready to spread this mission to people around the globe.”

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