Haas reveal "bold" new look for 2023

Haas has revealed a new logo ahead of the 2023 F1 season.

The American-owned team will enter the campaign with a primary sponsor that will allow it to compete on a more level playing field with its rivals after announcing a partnership with MoneyGram.

This comes after a number of sponsorship struggles in recent times, including the ditching of Uralkali in the wake of Russia's invasion of Ukraine last year and the Rich Energy fiasco at the end of the last decade.

The MoneyGram partnership has seen the official entry name of the team change, and reflecting the new era, Haas has also amended its team badge.

The MoneyGram logo is now present as part of the ring that encapsulates the Haas 'H'.

With the team also now officially known as of January 4 as MoneyGram Haas F1 Team, team principal Guenther Steiner said: "When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch.

"We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon.

"After that, we’re into pre-season testing and then the season begins in earnest in Bahrain.

“Everyone is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg. We can’t wait to get started."

Check out the new MoneyGram Haas F1 Team logo below!

View this post on Instagram

A post shared by Haas F1 Team (@haasf1team)

Related

More F1 news

Latest F1 news

The F1 overtake that secured a full-time racing seat after shock Lewis Hamilton absence

• 1 hour ago

Ferrari driver admits disappointment over failed F1 transfer

• 3 hours ago

Lewis Hamilton F1 title boost as Ferrari engine upgrade targets Mercedes

• Today 11:00

F1 fans go wild over Lewis Hamilton new look for Silverstone

• Today 09:54

Liam Lawson reflects on his two disastrous Red Bull races: 'Max Verstappen was not happy'

• Today 08:58

The secret Lewis Hamilton trick which triggered Ferrari renaissance

• Today 08:15