Aston Martin team principal Mike Krack has likened F1 to football's Champions League competition and believes the sport is "the ultimate place to be".
Krack has replaced Otmar Szafnauer for the 2022 season having spent the last decade working for BMW in projects involving Formula E and GT racing.
In a media briefing that included GPFans, Krack described his new role as a big step in his career and drew parallels between F1 and football's premium club competition.
"I think Formula 1 is like the Champions League," he said.
"Every professional football player wants to play in the Champions League so it’s the same for a motorsport engineer or driver.
"From that point of view, it’s the ultimate place to be.
On his ambitions with Aston Martin, Krack added: "Yes, the pressure is there but you have to turn that into positive pressure.
"We want to succeed, we have to succeed but also we spend so much time and budget to not be second or just participate.
"At the end of the day, it’s a huge challenge but also a huge opportunity that we have now. With the Aston Martin brand, I think we have all the ingredients to be successful."