McLaren to limit 'special liveries' to protect identity
McLaren to limit 'special liveries' to protect identity
McLaren CEO Zak Brown has insisted tweaks to the team's livery will not become the norm in order to retain "identity".
The Woking-based team wowed the paddock and fans alike when revealing a Gulf-tribute livery for the Monaco Grand Prix, whilst also running a one-off look at the season finale in Abu Dhabi as part of a link-up with BAT-affiliated Vuse.
Brown revealed the positives of fan engagement stemming from the changes but was adamant changes would not become a frequent change.
“Fan reaction has been great. I think on a very limited basis as we have done is the right balance I think," said Brown, speaking ahead of the Abu Dhabi race.
"We want to keep our identity but make a special livery special, because if you do it all the time, it loses its specialness.
“This was sponsor-driven, just like Gulf was. It doesn’t necessarily mean it will always be sponsor-driven. I think it gives some vibrancy, brings great messaging.
"In this instance, it was a female artist from this area so a great way to draw attention to various topics.
“Then, of course, our fans like to support us so you see a lot of Gulf hats and shirts running around so it’s great for fan engagement. Everyone has voted with thumbs up so to speak with their enthusiasm for it.
“It’s something that we want to do and we will continue to do but not on a high-frequency basis because then I think you lose your own identity and it loses its specialness.”
Related
Change your timezone:
Latest News
Horner outlines Ricciardo target to save F1 dream as major Newey announcement made - GPFans F1 Recap
- Yesterday 23:57
Mercedes reveal shock RED livery to celebrate historic milestone
- Yesterday 22:57
Ricciardo makes five-race admission in bid to survive F1 axe
- Yesterday 21:57
Red Bull is 'burning' after Horner and Marko display
- Yesterday 20:57
Red Bull announce strong statement over Newey departure claims
- Yesterday 19:57
Verstappen 'to meet Mercedes over SHOCK 2025 move as Red Bull exit clause revealed'
- Yesterday 18:57
Related news
McLaren leading fight for HUGE cash injection
Young F1 star set to make McLaren debut in injury replacement
F1 star reveals how Verstappen and Hamilton rivalry influenced key decision
Norris reveals CRUCIAL save that kept him at McLaren
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860