Formula 1 managing director motorsport Ross Brawn believes the sellout United States Grand Prix has demonstrated the sport is no longer the "cult hobby" it once was in the country.
F1 has tried for decades to crack the US but finally, things appear to have fallen into place with a spectacular race that took place in front of packed grandstands at the Circuit of the Americas.
"We’re seeing a very strong engagement with American fans now," wrote Brawn in his official F1 column.
"For years, F1 was a cult hobby in America but we are now seeing a genuine increase in engagement. Fans know the drivers, they know the personalities, they know the nuances of F1."
Next year, F1 will race in both Texas and Miami, with a circuit around the Hard Rock Stadium set to make its debut.
A third US race has also been rumoured with Las Vegas linked.
Stoking the rumour-mill, Brawn added: "It’s very exciting and I think it demonstrates F1 can comfortably have two races in the USA, and maybe more, because of the passion of the fans we’ve experienced this weekend."
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