McLaren has announced two new key appointments in a bid to strengthen its focus on fan and brand growth.
Claire Cronin, previously chief marketing officer at Virgin Atlantic, will initially join McLaren in April as executive director, marketing.
At the end of the year, Cronin will then take over the role of chief commercial officer from Mark Waller, who is to return to the United States after completing his term in the position.
McLaren has also appointed Lindsey Eckhouse as director of licensing, e-commerce & esports. Eckhouse joins in April from G2 esports where she is currently commercial director.
Both Cronin and Eckhouse are charged with the task of what McLaren describes as "bringing diverse experience and perspective to the team’s drive to expand its brand, engage more fans and build greater value for the franchise".
McLaren CEO Zak Brown said: “We are excited to welcome these powerful additions in Claire and Lindsey to our marketing and commercial leadership team.
"As we continue to grow McLaren Racing, these appointments reflect the positive momentum we are building both on and off the track.
"Mark has been instrumental in driving McLaren Racing’s marketing and commercial agenda and I am grateful to him for his leadership and executive counsel.
"Additionally, I’m pleased we are able to plan and execute a smooth transition of responsibilities that will ensure we continue to build on the positive momentum Mark has created since joining the team in early 2019.”
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