Ex-Michael Jordan marketing manager joins Racing Point

Racing Point

Ex-Michael Jordan marketing manager joins Racing Point

Jefferson Slack joins Racing Point as managing director, commercial and marketing

Sam Hall

Monday 21 September 2020 13:09 Updated: 13:17

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Racing Point has announced "industry heavyweight" Jefferson Slack will join the team as managing director, commercial and marketing with immediate effect.

In his 30-years of industry experience, Slack has managed the marketing activities of Basketball legend Michael Jordan and, in 2000, became the first American CEO of a 'top European football club' with Inter Milan.

As for experience in motorsport, Slack most recently acted in a commercial advisory role to Dorna, the commercial rights holders for MotoGP.

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In his new role with Racing Point, Slack will be responsible for all commercial and marketing activities and will report directly to team principal Otmar Szafnauer as the team evolves into Aston Martin in 2021.

“I believe this is one of the most exciting commercial opportunities, not just in Formula 1, but in the whole of the sports industry," said Slack.

"We are looking to build an iconic new sports brand in Aston Martin F1 Team, and in the process we believe we will create a unique global marketing platform for other brands and partners.

"I am looking forward to working with Lawrence and Otmar, and building a world-class commercial and marketing team.”

Team owner and chairman Lawrence Stroll commented on Slack's appointment: “With the progress we have made this season on the track and with our upcoming relaunch as Aston Martin F1 Team, we have a unique opportunity to create an iconic new sports property that’s at the forefront of Formula 1.

"We are delighted to appoint Jefferson Slack to help us realise the full global commercial and marketing opportunities that lie ahead.”

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