F1 and Zoom partner to create a Virtual Paddock Club
Formula 1 has teamed up with Zoom to create the first Virtual Paddock Club.
The Paddock Club is the golden ticket, VIP F1 experience, with champagne on tap, exclusive pit walkabout sessions and the occasional driver popping in for photos and autographs.
With fans not permitted to attend at least the initial eight grands prix of the 2020 season, F1 has now partnered with communications company Zoom to create a virtual experience.
In place from this weekend's Hungarian Grand Prix onwards, guests will be 'treated to a range of experiences, including live updates and insight from legends of the paddock'.
“We understood the opportunity Zoom presented to us, which was about delivering a live sporting experience for guests despite the fact much of sport is currently behind closed doors," said Ben Pincus, F1 Director of Commercial Partnerships.
"Zoom, by its very nature, is about enabling and connecting businesses remotely and this partnership, which has been developed virtually, is an example of just that.
"We are excited to work with Zoom to continue to connect businesses and their VIPs through this virtual hospitality experience.
"We hope this will be the first of many innovations we roll out in the coming months for our partners.
"Over the past few months, through Project Pitlane and Virtual Grand Prix races, we have seen the ability to innovate is imperative as we collectively adapt to an environment that continues to evolve.”
Formula 1 outlines that "additional experiences will also be created", and that the experience will evolve as FIA regulations change and adapt to the global pandemic.
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