MONGRIP launch a special bracelet made from a tyre run by Ayrton Senna during his iconic performance at the 1993 European Grand Prix - the race which saw him climb from fifth to first on lap one, a lap widely regarded as the best seen in the sport.
Donington. 1993. Senna. Nothing more needs to be said.
In what is widely regarded as the Brazilian's finest ever drive, Senna won at Donington by over 80-seconds. Such was his brilliance that only Damon Hill finished alongside him on the lead lap. Even fierce rival Alain Prost, who finished third, was a lap down.
MONGRIP, alongside the Senna brand, have teamed the racing tyre rubber with 18 karat gold trim, and the 161-bracelets, were launched at the Automobile Club of Monaco.
“What struck me with the MONGRIP Legend Senna Limited Edition is that they were able to source one of the most iconic tyres ever used by Senna in F1," said Bruno Senna, nephew of Ayrton. "The 1993 Donington Park Grand Prix is undeniably one of the most spectacular performances by Ayrton.
"I have many objects which remind me of my uncle, but none as particular as this bracelet that gives honor in a modern and elegant way."
Being launched in Monaco and with 18 karat gold, you would be right to think that a piece of memorabilia is not cheap. One bracelet will set you back €4,400 (£3,745).
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