Haas confirm reveal date for new Rich Energy livery

Haas confirm reveal date for new Rich Energy livery

Monday 4 February 2019 10:06

Haas have confirmed that their new-look Formula 1 car will break cover on Thursday February 7. The American squad have entered into a new title sponsorship with energy drink company rich Energy, which will prompt a change of livery for the coming season.

Rich Energy have made clear their intention to break into the world of Formula 1, having a stated intention of rivalling Red Bull on several fronts both on and off the track.

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The company was an interested party in buying Force India as the team went into administration, but financial concerns meant a deal never went through and the team was ultimately purchased by a consortium led by Lawrence Stroll.

The wait is almost over!#LiveryUnveil #NewWeekNewEra pic.twitter.com/huno2x2IMS — Haas F1 Team (@HaasF1Team) February 3, 2019

Williams deputy team principal Claire Williams was spotted showing Rich Energy CEO William Storey around the paddock at last year's United States GP, but a deal with Haas was announced just a few days later.

With much interest in how it will impact the look of the team in 2019, Rich Energy shared concepts that matched similar plans they had previously shared when in talks with Force India.

The colours hark back to classic Lotus liveries when the team was sponsored by cigarette brand John Player Special – the likes of Ayrton Senna, Mario Andretti and Nigel Mansell all raced in the iconic colours.

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