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What does Ricciardo's 'Stop Being Them' helmet message mean?

What does Ricciardo's 'Stop Being Them' helmet message mean?

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What does Ricciardo's 'Stop Being Them' helmet message mean?

What does Ricciardo's 'Stop Being Them' helmet message mean?

Daniel Ricciardio has revealed the true meaning behind the design of his new helmet which was worn for the first time during the Australian Grand Prix, and contrary to belief, the ‘Stop Being Them’ message was not a dig aimed at former employers Red Bull.

When the new helmet, designed by artist Nicolai Sclater, was first seen, it was thought the ‘Them’ section referred to Red Bull, with Ricciardo proclaiming his freedom.

Ricciardo incident shows Melbourne should change - RenaultRead more

Although it is about individualism and freedom, it is not about Red Bull, according to Ricciardo himself.

"It's not targeted at Red Bull, but just having the freedom [with Renault] to do whatever I want, I figured why not go for something crazy and different," the Australian explained.

"So, 'Stop Being Them' is basically just encouragement to be yourself and don't follow trends. If you like going a certain way, then be bold and do it."

Ricciardo seems to be enjoying his new-found freedom and the noticeable reduction in promotional activities that were part of his contract with Red Bull.

"What was really nice was I didn't go to an airport for six weeks, I think that was the longest in 10 years that I've been off a plane," he continued.

"I enjoy being outdoors, hanging out with friends and maybe snapping the neck off a couple of beers."

The new helmet didn't bring Ricciardo much luck in his first race with Renault, as he ended up with a DNF result in his home country of Australia.

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