F1 TV Pro is set to be made available on Amazon Prime. Prime subscribers will be able to gain access to F1's streaming service, provided they are located in territories where the Pro service is available, so fans in countries like the United Kingdom would not benefit.
As Sky have an exclusive rights deal in the UK, F1 TV Pro is not available to British fans, however F1's 2018 deal with ESPN allows them to sell their streaming service in the United States, so Stateside Prime subscribers would be able to add F1 TV Pro to their service there.
F1 and Amazon have become closely linked in recent months, with Grand Prix Driver - a documentary following the McLaren team - released exclusively on Amazon Prime, while a deal signed with Amazon Web Services (AWS) recently will "unlock a big bucket of content".
"It makes sense for us to be on there [Amazon Prime] because it's an open platform and we're already in discussions with them about distribution in the future," head of global sponsorship and commercial Murray Barnett said.
"In the U.S. we have an agreement with ESPN that allows us to exploit our own OTT service separately so we'll definitely be on Amazon Prime.
"We want to be one of the smarter channels on the Amazon Prime platform.
"[F1 TV] is part of how we're building a direct relationship with our fans because that's always been something that's run through our promoters or TV partners.
"We see F1 TV as an independent revenue stream outside of the relationship with our TV partners."
F1 TV Pro's launch has been beset with issues of reliability and availability since its introduction for the Spanish Grand Prix, which prompted a refund from Liberty Media, however the most recent races appear to have passed off with fewer hitches.
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.
We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.