F1 fan boom highlighted by INSANE merchandise report

F1 fan boom highlighted by INSANE merchandise report

F1 fever is sweeping the world, as retailer Fanatics proves in its sales report!

Ewan Gale

Thursday 9 March 2023 14:03

Online retailer Fanatics has revealed F1 merchandise sales 'grew triple digits' in 2022.

The sport has experienced a meteoric rise in recent years, with the success of Netflix docuseries Drive to Survive credited with opening the doors for a new wave of fans to enjoy F1.

Whilst records are being broken around the world for viewership and attendance at grands prix, it seems the popularity increase is visible in merchandise sales.

Article continues under video

As per the Sports Business Journal, Fanatics has revealed that people in 128 countries bought F1 merchandise from its online store last year, with total sales revenue jumping 101 per cent in 2022 and, remarkably, 1,084 per cent since 2018.

F1's breakthrough in the United States is reflected by the country seeing the most sales, with the United Kingdom and Australia following behind on the list.

Mexico enjoyed the Sergio Perez effect, with the country recording the biggest percentage jump of any, 305 per cent more sales than in 2021.

There was no data on how teams and drivers fared compared to each other. READ MORE: Red Bull in damning Mercedes assessment

More F1 news

Latest F1 news

What is super-clipping?

51 minutes ago

Max Verstappen admits he is 'getting the pressure now' after Charles Leclerc got married

2 hours ago

F1 star reignites Red Bull feud: 'That guy f****** sucks!'

2 hours ago

Lewis Hamilton given new look at Chinese Grand Prix and fans are all saying the same thing

3 hours ago

F1 News Today: Mercedes could 'block' Horner return, Verstappen rages

3 hours ago