F1 team hire former Man Utd and Chelsea supremo

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F1 Off the Track

F1 team hire former Man Utd and Chelsea supremo

Williams hire services of former footballing chief executive

Shay Rogers

Wednesday 10 April 2024 15:57

A Formula 1 team has enlisted the services of a former Manchester United and Chelsea chief executive as an advisor.

The hire is part of a bid to boost a particular British teams’ commercial presence and help the brand to expand.

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Williams has one of the fewest sponsor counts on the grid – likely owing to their poor performance over the last decade in the sport.

While they did make in-roads under new team principal James Vowles last year, they still have a lot of infrastructure to build up before they can compete further up the grid.

James Vowles has been impressive as Williams boss

Williams have made gradual improvements on track

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The future is bright, however, with an exciting young leader and the promising Alex Albon behind the wheel, meaning some of their focus can now shift to spreading their brand further afield.

In an attempt to do so, they have hired former Manchester United and Chelsea chief executive Peter Kenyon.

The Brit was a part in the signing of United legend Cristiano Ronaldo back in 2003, before joining Chelsea in the same year until 2009, overseeing the Blues' first two Premier League titles.

According to Mirror Sport, a spokesperson for the team said: “[It is] another example of us strengthening on and off track in line with our long-term ambition to return to the front of the grid.”

Lewis Hamilton Williams James Vowles