Mercedes follow Manchester United with "no-brainer" new sponsorship deal
Mercedes follow Manchester United with "no-brainer" new sponsorship deal
Mercedes has followed Manchester United's lead by signing a long-term sponsorship deal with German technology company TeamViewer.
The footballing giants recently confirmed a five-year shirt deal with TeamViewer, which specialises in remote working software, worth a reported £235million.
Mercedes has also signed a five-year agreement that will see branding feature on the cars in Formula 1 and Formula E, as well as the overalls of drivers Lewis Hamilton, Valtteri Bottas, Stoffel Vandoorne and Nyck de Vries.
TeamViewer becomes the third-largest partner of Mercedes after INEOS, which now holds a third share in the team, and fuel supplier Petronas.
Mercedes team principal Toto Wolff described the deal as "a no-brainer" for the Stuttgart-based company due to F1's "large impact on global audiences and all the potential customers out there."
He added: "I'm particularly proud to join up with the same group with Manchester United. TeamViewer has entered sports royalty and it's great for us to be a part of it."
Asked by GPFans Global about potential joint marketing activities involving both the F1 team and Manchester United, Wolff added: "I believe the two platforms can work very well together for TeamViewer because we are accessing very different audiences.
"It's almost covering the whole spectrum of fans and supporters in the sports world, with Manchester United among the best known and strongest football teams around the world. We play that part in high-tech sports, so there is a good fit.
"I can tell you from my experiences that learning from each other, in terms of performance, pressure and how to cope with expectations for ourselves and leadership, there are a lot of cases we can mutually share in order for both teams to enhance their performances."
As to whether Mercedes will now become Manchester United's official auto partner given the club's current shirt sponsorship deal with Chevrolet expires this summer, Wolff remarked he would "leave it up to the people in Stuttgart".
It is expected the TeamViewer software will enable the Mercedes F1 and FE teams to become more efficient via remote operations, as well as playing an important role in motorsport's journey towards net-zero emissions.
With people monitoring systems remotely, there will be further reductions of the carbon footprint of the racing teams.
Related
Change your timezone:
Latest News
Chinese Grand Prix Sprint 2024 results: Hamilton gets best result of year as Ferraris CLASH
- 1 hour ago
F1 Chinese Grand Prix weather forecast - latest today from Shanghai
- 1 hour ago
Hamilton dealt China blow after major FIA decision as Ricciardo given huge Horner warning - GPFans F1 Recap
- Yesterday 23:57
F1 team unveil star-studded lineup in China
- Yesterday 23:12
F1 Qualifying Today: Chinese Grand Prix 2024 start times, schedule and TV
- Yesterday 22:27
Horner delivers threat to Ricciardo over Red Bull pressure
- Yesterday 21:57
Related news
Wolff left FUMING with Mercedes despite amazing Hamilton lap
Wolff 'p*****' by Verstappen error as star makes Mercedes debut
Hamilton to open Wolff talks at Mercedes amid Ferrari F1 move uncertainty
Mercedes announce MAJOR £5.9 million loss in profits
F1 Standings
Drivers
- Oliver Bearman
- Charles Leclerc
- Carlos Sainz
- Lando Norris
- Oscar Piastri
- Pierre Gasly
- Esteban Ocon
- Sergio Pérez
- Max Verstappen
- Alexander Albon
- Logan Sargeant
- Lewis Hamilton
- George Russell
- Nico Hülkenberg
- Kevin Magnussen
- Fernando Alonso
- Lance Stroll
- Valtteri Bottas
- Zhou Guanyu
- Daniel Ricciardo
- Yuki Tsunoda
Races
- Gulf Air Grand Prix of Bahrain 2024
- Saudi Arabian Grand Prix 2024
- Grand Prix of Australia 2024
- MSC Cruises Grand Prix of Japan 2024
- Grand Prix of China 2024
- Miami Grand Prix 2024
- Gran Premio dell'Emilia Romagna 2024
- Grand Prix of Monaco 2024
- Grand Prix du Canada 2024
- Gran Premio de España 2024
- Grand Prix of Austria 2024
- Grand Prix of Great Britain 2024
- Grand Prix of Hungary 2024
- Grand Prix of Belgium 2024
- Heineken Dutch Grand Prix 2024
- Grand Prix of Italy 2024
- Grand Prix of Azerbaijan 2024
- Grand Prix of Singapore 2024
- Grand Prix of the United States 2024
- Gran Premio de la Ciudad de Mexico 2024
- Grande Prêmio de São Paulo 2024
- Heineken Silver Las Vegas Grand Prix 2024
- Qatar Grand Prix 2024
- Grand Prix of Abu Dhabi 2024
About GPFans
GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.
With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.
Follow us on your favorite social media channel
Corporate & Media
Innovatieweg 20C7007 CD, Doetinchem, Netherlands
+31645516860